Bain & Company | Research | AI & Gen AI

An overview of Bain & Company research in Europe:

Generative AI will account for half of game development Artificial intelligence is anticipated to overtake more than half of the game development process in the coming five to ten years.
04 October 2023

More Bain & Company news

Bain & Company appoints Vincent Goffin as Head of Brussels office Global strategy and management consulting firm Bain & Company has appointed Vincent Goffin as the new Head of its Brussels office.
02 March 2026
Bain & Company appoints Cédric Bovy as managing partner for Benelux cluster Bain & Company has appointed Cédric Bovy as head of its Benelux cluster, which spans the firm’s business in Belgium, the Netherlands and Luxembourg.
26 February 2026
Bain & Company appoints five new partners in Germany and Switzerland Global strategy consulting firm Bain & Company has strengthened its leadership team in Germany and Switzerland with five new partners.
23 January 2026
Bain & Company appoints Nicolas Willemot as Global Head of Consumer Products practice Bain & Company has appointed Belgium-based Nicolas Willemot as Global Head of its Consumer Products practice.
09 January 2026

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