Merkle | Global news | Retail

An overview of Merkle global news:

United Kingdom

Price still the leading metric for customer loyalty Consumer sentiment can change more rapidly than ever – with questions around a brand’s production methods, supply chain ethics, and even their stances on social or political issues leading to possibl
11 September 2026

More Merkle news

Merkle: Customer loyalty is built through experience, not rewards alone Loyalty programmes do not create customer loyalty; rather, they amplify it or accelerate its erosion, according to analysis from Merkle.
11 September 2026
Odido and Merkle win Marigold Award for TeamNL campaign ahead of Olympic Games Telecom provider Odido has won a Marigold Award for a successful multichannel marketing campaign delivered in the run-up to the Olympic Games in Paris.
18 March 2025
Six critical imperatives for a great brand experience What do consumers really want when engaging with brands and purchasing products/services? To help unravel that multi-faceted question, Merkle conducted a survey of over 2,000 consumers worldwide.
30 April 2024
Albert Heijn and Merkle win award for Christmas loyalty campaign Supermarket chain Albert Heijn has bagged a Marigold Award for the way it managed to delight its customers during last year’s Christmas – while benefitting its own business as well.
12 October 2023

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