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OC&C Strategy Consultants | Global news | Page 4

An overview of OC&C Strategy Consultants global news:

United Kingdom

OC&C: Personalisation priority for Chief Marketing Officers Recent research has found that personalisation is the number one priority for chief marketing officers, says Fergus Jarvis, partner at OC&C Strategy Consultants, in the second of a series of articles
23 September 2014
United Kingdom

OC&C: Major trends impacting Chief Marketing Officers In the first of a series of articles, Fergus Jarvis, partner at OC&C Strategy Consultants, looks at the major trends shaping chief marketing officers' strategies. The environment in which CMOs operate has never changed more radical
16 September 2014
United Kingdom

OC&C: Forget the WC: 3 alternative sponsorship options As all marketers know, it is becoming increasingly difficult for a brand to find ways to cut through all the noise and communicate with its audience.
06 June 2014
United Kingdom

Strategy offices victim of US-China cyber spying Upcoming months Chinese public companies are not appealing to big American strategy offices anymore. At least, that is what the Chinese government is aiming for. The ongoing conflict on cyber spying between China and the United States is what led up to
27 May 2014
United Kingdom

OC&C: 10 pitfalls for strategy development and execution In business, even the most robustly designed and painstakingly planned strategies can fail.
09 May 2014
United Kingdom

OC&C, KPMG and E&Y guiding ATPI Mgt. buy-out The ownership of corporate travel management company ATP International Group (ATPI) has changed for the third time in six years. This time the management of the firm decided to perform a management buy-out (MBO) from its shareholder, private equity fir
10 January 2013

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