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PwC | Global news | Sales

An overview of PwC global news:

Saudi Arabia

Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Middle East

Middle East consumer behaviour changing and shifting online Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
United Kingdom

Retailers must make return on experience the new ROI In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Asia

Companies should focus on ROX, contends latest PwC consumer survey Celebrity and ‘influencer’ endorsements have the most impact on product/service adoption. Fact or fiction? Ask PwC.
27 March 2019
United States

Podcast ad revenue will more than double by 2021 Podcasts have taken the digital world by storm, generating ad revenues in the US which surpassed $300 million last year.
29 June 2018
Argentina

Argentina's national airline calls on consulting firms to reshape loyalty program Argentina’s largest airline Aerolíneas Argentina has put out a call for an international consultancy to remodel its loyalty program.
19 June 2018

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