Simon-Kucher | Research | Sales

An overview of Simon-Kucher research in Europe:

Changing car buying behaviour makes sales conversion the new battleground for automakers While budgets are shrinking and caution is spreading, demand has remained steady in the automotive industry, according to a new Simon-Kucher report.
16 June 2026
Simon-Kucher positioned as Leader in IDC MarketScape benchmark for B2B revenue and profit optimization platforms Global research company IDC has released its 2026 assessment of the world’s leading B2B revenue and pricing platforms – and sitting at the very top of the list is a solution from Simon-Kucher.
05 February 2026
How B2B companies can become stars in digital pricing Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value.
16 September 2021

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