Freshworks names BearingPoint a consulting partner in Netherlands

Freshworks, a global provider of software solutions, has named BearingPoint a consulting partner in the Netherlands.

More than 60.000 companies worldwide use the systems and platforms of Freshworks within their sales & marketing and customer service teams. The company offers solutions for sales management, marketing automation, customer relationship management, and customer service, among others.

Now an official partner, BearingPoint can help its clients implement Freshworks solutions and professionalise the way these systems are used.

Marc van Liempd, partner at BearingPoint, said the appointment strengthens BearingPoint’s offerings for its commercial stakeholders. “It strengthens our ability to enable businesses to stay ahead of evolving customer expectations by accelerating digital transformation initiatives. For example, Freshworks’ CX solutions will help our clients in the retail sector streamline customer interactions and agent productivity, enhancing customer satisfaction and operational efficiency.”

The same applies for the firm’s clients in the post-sales and customer service domain. “This collaboration will empower our clients by enabling them to leverage Freshworks’ AI-enabled customer service solutions combined with BearingPoint’s extensive consulting expertise to maximize operational efficiency and enhance customer and employee satisfaction.”

Martijn Simons, Senior Sales Director and General Manager of the Benelux & Nordics at Freshworks, said the US-headquartered company is delighted to welcome BearingPoint to its Dutch partner ranks.

“By partnering with BearingPoint, we’re able to expand our market reach, establish stronger footholds in key industries in the Netherlands, and offer specialized consulting services to help local businesses develop and implement strategic roadmaps for digital transformation and growth.”