The world's top 10 investment apps (according to Sia Partners)
Investment apps have brought revolutionary changes to the investment market, allowing individuals access to the stock market. New analysis from consultancy Sia Partners sheds light on the top 10 investment apps in the world.
Applications that allow users to make investments can fall into a few different categories, for example, investment apps integrated into a banking app, investment apps clearly tied to a bank, and stand-alone investment apps.
At the top of the list released by Sia Partners is Interactive Broker, which is currently the largest American trading platform. The app operates in 34 countries, 27 currencies, and has an estimated 2.6 million brokerage customers, both institutions and individuals.
In second place is E*Trade, a subsidiary of Morgan Stanley, that offers a popular mobile app for trading financial assets. An older player, it was the first completely online trading platform and now offers users low trading fees and free stock and ETF trading.
eToro takes third place in the listing. An Israeli-headquartered company that has been around since 2007, eToro allows users to easily and quickly invest in stocks, currencies, and commodities. Since 2014, the app also supports cryptocurrency trading.
Trading 212, number four on the list, is a fintech company that prides itself on democratizing financial markets by allowing users to easily trade stocks and ETFs. This app is more focused on the UK market, where it is one of the top investing apps available.
Fifth place goes to Bolero, a Belgian online broker originally launched in 1999. The Bolero app allows small-time investors to monitor the stock market and make investments. Bolero is owned by KBC Bank and is the most popular digital broker in Belgium.
Charles Schwab comes in sixth place as a great option for individual investors to start trading. As a large investment services firm, Charles Schwab offers stock trading and monitoring with a user-friendly app that offers some useful extra features like educational material for beginners.
Seventh place was awarded to Fidelity Go, a digital financial service that helps used to make quick, easy, and affordable investments. It offers automated investment advice through what the company calls their ‘robo advisor’.
Eighth place on the list went to Tiger Trade, a platform that allows users to trade stocks, futures, options, cryptocurrencies, and Forex assets. This Swiss-regulated application has over 200,000 users and also allows users to trade crypto.
In ninth place is Revolut, an all-around banking app that also allows users to trade financial assets, including cryptocurrencies. Besides trading, Revolut offers much the same as any other bank – physical and virtual cards, currency exchanges, and more.
Rounding off the top 10 is Webull, an app that allows users to trade stocks, ETFs, and options with no commission charges. Webull is headquartered in the US, but owned by a Xiaomi-backed Chinese company and reports having over 11 million registered users.
“While last year's investment application benchmark was predominantly led by US-based applications, this year sees an increase in non-US apps breaking into the top 10,” Sia Partners noted in its research paper.
“Despite this shift, the US continues to dominate, with five out of the top ten applications originating from the region. These ten applications excel due to their extensive investment functionalities, excellent user experiences, and broad product offerings, providing a comprehensive investor experience while maintaining their own brand.”
To compile its ranking of top investment apps, Sia Partners assessed each app based on six aspects, namely user experience, products and markets, innovation and ESG, costs and fees, and user perception.