Halo Dot taps consultancy firm for European market expansion

Halo Dot, a contactless payment solution startup, has announced a new collaboration with PaymentGenes, which will support the South Africa-born startup continue on its European growth journey.

The technology provided by Halo Dot allows merchants to accept payments on any mobile device through SoftPOS technology, which is an innovative point of sale software. The fintech’s modular software can according to Halo Dot transform any device into a secure point-of-sale terminal without the need for additional hardware.

Having initially expanded into Europe in 2022, Halo Dot is now seeking to accelerate its growth on the continent. That ambition is being worked on in collaboration with PaymentGenes, which has been brought on board as a strategic partner tasked with creating a comprehensive roadmap for growth in the European market.

The consultancy will help to identify key growth verticals and use cases, developed a targeted go-to-market plan, and provide additional services such as recruitment (delivered by its executive search arm) to fill key positions.

“Our partnership with PaymentGenes marks a significant milestone in our journey to expand our reach across Europe. By leveraging PaymentGenes' deep market expertise and robust network within the European payments ecosystem, we are confident in our ability to accelerate our growth and bring our innovative SoftPOS technology to a broader ecosystem,” said Gareth Corbishley, Managing Director at Halo Dot.

PaymentGenes, which has offices in Amsterdam and Barcelona, boats impressive experience in the global merchant services space. Kirsten Hoornstra, Practice Lead Merchant Services, said the firm combines sector experience and market knowledge with best-in-class consulting to help its clients deliver their payment ambitions.

“Our strong network position in the European payments ecosystem is the perfect support for Halo Dot entering the European market,” she said.

“Being part of African technology powerhouse Synthesis, Halo Dot provides modern SoftPOS tech backed by robust and scalable infrastructure. Its challenger DNA and vision for digital payments fits perfectly with PaymentGenes’ mission: Shaping the future of payments and fintech,” Hoornstra continued.

Though cash payments still remain relatively common in Europe, digital and contactless payments are on the rise. The UK, France, and Spain are the European countries where contactless payment is most preferred over cash.