MaxGrip expands leadership team to drive internationalisation agenda

03 September 2024 Consultancy.eu

MaxGrip has expanded its leadership team from four to eight members, as the Netherlands-headquartered consulting firm doubles down on its ambition to further grow its international footprint.

Operating out of the Netherlands (Utrecht), the United States (Houston) and Malaysia (Kuala Lumpur), MaxGrip is a consultancy firm dedicated to asset management. The firm helps organisations in asset-heavy sectors such as energy, chemicals, consumer goods, manufacturing, mining and utilities with optimizing their asset performance, working across the full life cycle from strategy and long-term planning through to digitization and maintenance.

As part of its ambition to further grow the business, the company’s board of management has now been doubled in size, with four new members joining the top decision-making organ to enhance decision-making and the management of the regions.

The move sees the firm’s three Regional Leads, Marcel Hoekstra (Europe, Middle East & Africa) Christian Tinajero (Americas), Peter Postma (Asia Pacific), join the leadership team. Lisa Kamphuis, Global Marketing & Communication Manager, is meanwhile the fourth appointment to the board.

The quartet join Mark Mulder (CEO), Joost Noot (CFO), Carla den Hollander (VP Human Resources) and Ronald de Kok (VP Business Development & Product Management), who have all retained their seat at the helm of the 140-person business.

“Our decision to integrate regional leaders into our management team underscores our commitment to fostering local engagement while remaining aligned with global strategies,” said Mulder.

“This leadership expansion is about more than just scaling our operations. It’s about increasing agility, deepening regional expertise, and driving innovation. This structure allows us to fully leverage our global team, ensuring we continue to deliver exceptional value to our clients.”

MaxGrip currently works for over 250 organisations worldwide, including well-known brands such as Danone, Heineken, FrieslandCampina, FedEx, Petronas, and Shell.

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