José von Roth joins partner team of Simon-Kucher

Following 15 years at Bain & Company, José von Roth has crossed to Simon-Kucher, where he has been appointed a partner in its German business.

Based out of Berlin, José von Roth has over 16 years of consulting experience, with extensive expertise in the technology side of commercial strategy and pricing. He has a proven track record of helping clients drive growth through the use of advanced analytics, artificial intelligence, and machine learning, as well as dynamic pricing tools and AI-powered forecasting models.

Before joining Simon-Kucher, Von Roth held leadership positions at Bain & Company, where he grew the ranks to senior director and successfully established and led teams across multiple regions. Before that, he spent several years at AIM Partners – a sector-focused strategy consulting firm – in its US office (later on purchased by Analysys Mason).

Over the course of his career, Von Roth has worked on more than 150 projects, in industries such as private equity, consumer goods, and retail.

At Simon-Kucher, he will lead advisory projects and become a key member of the Elevate practice – the firm’s business focused on digital services and solutions. “We are thrilled to welcome José to Simon-Kucher,” said Conrad Heider, Partner and Global Head of Simon-Kucher Elevate.

“His innovative approach to AI and analytics perfectly aligns with Elevate’s mission to empower businesses through transformative insights and solutions. José’s leadership will undoubtedly play a key role in elevating our clients’ growth strategies across industries.”

Commenting on his new role, Von Roth said, “Simon-Kucher’s dedication to innovation and global reach provides the ideal platform for delivering advanced analytics solutions. I’m excited to work with our teams to exceed client expectations and drive meaningful impact.”

Simon-Kucher is headquartered in Germany. The award-winning strategy and management consulting firm has more than 2,000 employees in 30+ countries.