Air France-KLM flies in Accenture for new group-wide Generative AI Factory

Air France-KLM flies in Accenture for new group-wide Generative AI Factory

24 July 2025 Consultancy.eu
Air France-KLM flies in Accenture for new group-wide Generative AI Factory

Air France-KLM has announced its ambition to build a Generative AI Factory, with Accenture selected as its technology consulting partner and Google Cloud as its hyperscaler.

The new Generative AI Factory will provide the technological infrastructure to scale generative AI across the Air France-KLM group, which covers French airliner Air France, Dutch airliner KLM, and a number of other carriers such as Transavia.

In the Generative AI Factory, professionals will develop, test, and manage gen AI models, as well as machine learning models and agentic AI bots. The Factory will also serve as the group’s center of excellence for scaling gen AI and company-wide implementations.

Air France-KLM has to date already been quite active in experimenting with generative AI, in areas such as ground operations, engineering & maintenance, and customer service. For example, the airline launched an AI-tool that improves the diagnostics around aircraft damage, a tool for internal document search, and chatbots that learn though LLM-models.

“Leveraging gen AI is more than technical innovation – it drives a fundamental business transformation,” said Julie Pozzi, Head of Data & AI at Air France-KLM. “We aim to leverage generative AI to reinvent our operational backbone, respond to the evolving travel landscape, and deliver a truly personalized and transformative experience for every passenger.”

Accenture is one of Air France-KLM’s management consulting and technology partners on several fronts, including in the area of cloud and architecture modernisation.

On the new joint project, Sabine Bechelani, Managing Director for at Accenture, said: “By leveraging gen AI, we are not only simplifying the journey for customers but also unlocking significant business value. It’s a powerful example of how technology can drive both operational excellence and strategic differentiation.”

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