Bain appoints Philip Dowling as Global Leader for Brand, Marketing & Sales

Bain & Company has appointed Munich-based partner Philip Dowling as Global Leader of its Brand, Marketing & Sales practice.

With Bain & Company since 2010, Philip Dowling will spearhead the firm’s services for branding, growth, commercial growth and transformation, and sales & marketing excellence. He will also focus on advancing Bain & Company’s suite of solutions in the domain, scaling its AI and digital capabilities, and expanding the company’s ecosystem of partnerships with technology providers.

Based in Munich, Dowling is an advisor to chief marketing officers and commercial leaders across consumer products, retail, financial services, and automotive sectors. His focus spans marketing strategy and transformation, marketing effectiveness and efficiency, marketing technology, brand strategy, and digital commerce.

His insights have been featured in major publications and he frequently shares his perspectives at global industry events, including the Cannes Lions International Festival of Creativity.

“Philip is one of the foremost thinkers in modern marketing and sales,” said Darci Darnell, Head of Bain & Company’s global Customer practice. “He understands how to connect data, technology, and creativity to achieve real commercial impact. Under his leadership, our Brand, Marketing & Sales practice will continue to redefine how businesses build brands that grow faster, sell smarter, and inspire deeper loyalty.”