Simon-Kucher positioned as Leader in IDC MarketScape benchmark for B2B revenue and profit optimization platforms
Global research company IDC has released its 2025–2026 vendor assessment of the world’s leading B2B revenue and pricing optimization platforms – and sitting at the top of the list is a Simon-Kucher solution.
The IDC MarketScape vendor assessment for ‘B2B Revenue and Profit Optimization Platforms’ evaluates vendors across pricing, analytics and optimization, automation, integration, and user experience, emphasizing how these capabilities enable commercial agility, improved governance, and measurable business outcomes.
The benchmark presents providers from a range of background, including specialist providers, broader technology companies and leading consulting firms in the field. Solutions were assessed on their capabilities in pricing automation, analytics, integration, and user experience.
Positioned as a Leader is SK Pricer, a Simon-Kucher platform that forms part of its Engine solutions portfolio. SK Pricer enables B2B organizations to strengthen pricing performance across the full commercial lifecycle. It delivers a user-centric experience that cuts through pricing complexity, leverages AI-driven insights and guided workflows to streamline decision-making, and provides task-management functionality designed to make the work of pricing professionals easier.
In its report, IDC MarketScape commended Simon-Kucher for successfully bringing together its pricing and commercial strategy expertise in a cutting-edge software solution. According to the report, “Simon-Kucher combines its commercial strategy expertise with configurable, client-tailored software made for pricing and sales teams. The SK Pricer platform operationalizes pricing strategy directly within the application”
The report also highlighted the platform’s user experience: “SK Pricer places significant emphasis on its configurable, visually driven interface and workflow design. Users benefit from low-code and drag-and-drop tools for configuring pricing logic, creating simulations, and managing discount conditions without reliance on IT.”
Commenting on the recognition, Wolfgang Johann Mitschke, Partner and Managing Director of Engine at Simon-Kucher said: “Our mission has always been to help organizations unlock better growth. We bring together decades of pricing expertise with technology that is intuitive, flexible, and built for real-world adoption. Our goal is to help organizations make better decisions and drive commercial growth.”
The need for smart solutions
Across the board, the IDC MarketScape report underlines that organizations adopting modern sales and pricing platforms gain a competitive edge in fast-moving markets, while those relying on legacy tools risk falling behind. The researchers note that the pricing discipline is rapidly transforming from manual, back-office processes to advanced, AI-driven platforms that integrate data, analytics, and automation to enable real-time decisions.
Previous research from Simon-Kucher meanwhile found that pricing is one of the most effective value-creation levers for companies, as its benefits flow directly to the bottom line and materialize in profit far more quickly than most other strategic initiatives. However, most organizations still have a significant base of untapped pricing potential.
It is this potential that is driving many companies to invest in technology to raise their pricing maturity, noted Tiffany McCormick, Research Director at IDC MarketScape and author of the vendor assessment.
“The solution [SK Pricer] reflects ongoing market demand for tools that help pricing teams operationalize strategy, adapt pricing approaches across regions and channels, and evaluate the financial impact of pricing decisions with consistency and explainability.”
