Stratence Partners appoints David Diaz as Iberia & Latin America leader

Stratence Partners, an international commercial-focused consultancy, has appointed David Diaz as Senior Vice President and leader of its Iberia and Latin America business.

David Diaz brings more than 35 years of experience in commercial transformation across strategy, operating model change, pricing, and execution. Throughout his career, he has led end-to-end transformation programmes spanning market entry and expansion, business development, and commercial effectiveness, working across multiple industries and international environments.

Now in his sixth year at Stratence Partners, Madrid-based Diaz assumes responsibility for driving the firm’s international growth and ecosystem development across Iberia and Latin America. As an Advisory Board member, he will also contribute to strengthening the firm’s long-term growth ambition and market positioning.

“David plays a key role in supporting our commercial transformation initiatives, contributing to the development of strategic relationships, executive engagement and international business growth,” said Fernando Ventureira, CEO of Stratence Partners. “His appointment is part of our broader international growth strategy and executive leadership expansion.”

Earlier in his career, Diaz held consulting roles including Managing Director of Iris Pricing Solutions’ European business. He has also worked as an entrepreneur, having founded and led DZero Marketing Lab, as well as in industry roles, including positions at a Spanish group.

Founded in 2015, Stratence Partners is an award-winning consultancy specialising in commercial strategy, sales effectiveness, and pricing. The UK-headquartered firm is a collaborating member of Andersen Consulting.