Bain & Company France promotes Ada Di Marzo and Xavier Bersillon

24 September 2018

Bain & Company has promoted two of its partners in France – Ada Di Marzo and Xavier Bersillon – to a more senior level. 

Xavier Bersillon joined Bain & Company in 1998 and has since gained extensive experience in the retail sector, having worked for among others food, consumer electronics, apparel & shoes, furniture & home equipment, e-commerce players and hypermarkets & department stores. He has also supported many clients in the transport, tourism, media and private equity industries. Bersillon specialises in strategy development (vision & mission, growth strategy, business unit strategy), mergers & acquisitions, customer strategy (value proposition development, customer experience), operations improvement and assets management.

Bersillon is a leader in Bain’s Advanced Manufacturing & Services, Freight & Logistics, Passenger Transportation and Retail practices.

Ada Di Marzo, who is of Italian origin, has more than 15 years of management consulting experience, advising clients in the financial services, media, oil, industrial goods, telecommunications, tech and private equity industries. She joined Bain & Company in 1999 in Rome, after which she moved to the firm’s Paris office in 2004. Prior to consulting, Di Marzo worked for Telecom Italia Finance in the financial markets department in Luxembourg, and for San Paolo Imi – Banco Di Napoli in Italy in retail and asset management.Ada Di Marzo and Xavier Bersillon - Bain & CompanyAt Bain, which has been active in France since 1985 with an office in Paris, Di Marzo leads the firm's Financial Services practice. Her track record includes helping banks with restructuring and distribution optimisation, front-office and back-office process reengineering, and post-merger integration. She has also helped several financial services institutions with growth strategy, M&A, capital, liquidity and asset liability management.

Both Bersillon and Di Marzo have been elevated within Bain’s partner pyramid – meaning that aside from been granted expanded responsibilities, they will also see their equity stake in the firm’s partnership increased. Bain's Paris office now has 14 other partners in the same level: Domenico Azzarello, Laurent-Pierre Baculard, Grégoire Baudry, Bernard Birchler, Paolo Bordogna, Jérôme Brunet, Stéphane Charvériat, Camille Goossens, Marc-André Kamel, Arnaud Leroi, Jean-Marc Le Roux, Olivier Marchal, François Montaville and Loïc Plantevin.

The appointment comes shortly after Bain & Company promoted Sabine Atieh, formerly at Roland Berger in France, from Principal to Partner. Earlier this year, the US-origin strategy consultancy promoted Matthieu Vigneron to partner in in its Telecom, Media and Technology (TMT) practice. 

Meanwhile, in Germany, Europe’s largest management consulting market, Bain & Company in the summer opened a new office in Berlin, its fourth in the country.


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Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”