Alvarez & Marsal bolsters Dutch team with five senior professionals

13 November 2018

International consulting firm Alvarez & Marsal (A&M) has in recent months bolstered its senior team in the Benelux with a raft of senior advisors. Steffen Boode, Paul van Beerendonk, Klaas Groenendijk and Menno Booij all strengthen A&M’s merger & acquisition and financial advisory expertise, while Jessika van Veen has been brought on board to establish and lead the firm’s newly launched performance improvement for private equity offering in the region.

All five senior advisors are based in the Netherlands (Alvarez & Marsal's office is located in Amsterdam's financial district), lifting the local team’s size to around 15 experienced professionals. Commenting on the expansion drive, Age Lindenbergh, Managing Director and co-head of A&M in the Benelux, said, “We are excited to have welcomed Steffen, Paul, Klaas and Menno and Jessika to our team. A&M’s growth in the Benelux reflects the fact that this region has attracted high deal volumes [the highest point in a decadeand overseas investment in recent years and that clients turn to A&M for leadership and support.” 

Steffen Boode

Appointed a Senior Director in A&M’s Transaction Advisory Group (TAG), Steffen Boode brings over 10 years of strategic business, corporate development and M&A experience across various industries to the firm. He specialises in financial and business due diligence, valuation and cross-border deal execution, serving corporate clients, as well as investors. 

Prior to joining Alvarez & Marsal, Boode served as a Partner with i5invest, a group of serial entrepreneurs, business angels and corporate development experts in the tech space. At the firm, Boode acted as market lead in the Netherlands. Prior to that, he worked for KPMG in the Netherlands and the US, and Andersson Elffers Felix (AEF), a Dutch management consulting firm founded in 1982. 

Paul van Beerendonk

A Senior Director with Alvarez & Marsal, Van Beerendonk is an expert in the fields of restructuring & turnaround, working capital & cash flow optimisation, debt restructuring, and acquisitions/divestments. Prior to joining the consultancy, which has around 3,000 employees globally, he served with a private equity company, where he worked to restructure a distressed participation in the lighting sector, and spent three years at bakery company AB Mauri (part of ABF), where he helped the management team achieve acquisition synergies. Steffen Boode, Paul van Beerendonk, Klaas Groenendijk, Menno Booij, Jessika van Veen

Previously, Van Beerendonk spent seven years at CSM/Corbion, a Dutch listed bakery/lactic acid company, where he held several finance positions, latterly serving as CFO of Europe. In the role, he was involved in the divestment of the Bakery division of CSM/Corbion, and after the sale, he became the Global Financial Director of the lactic acid and bioplastics operations of CSM/Corbion. Earlier in his career, Van Beerendonk spent six years at KPMG, two of which were served in the UK. 

Klaas Groenendijk

Senior Director Klaas Groenendijk joined A&M from KPMG, where he worked for 17 years in the Big Four firm’s Transaction Services department, latterly as Director. With more than 18 years of transaction experience, Groenendijk has led numerous buy-side and vendor due diligence assignments for both strategic and financial acquirers including private equity firms. His primary areas of focus are transaction advisory, vendor due diligence and buy-side due diligence, Initial Public Offerings (IPO), and working capital optimisation projects. 

Groenendijk’s has worked with clients across various industries, including in consumer markets, industrial market and private equity, such as NPM Capital, Refresco and Toyota among others. Prior to working for KPMG, he served with an internet start-up in the Netherlands and PwC. 

Menno Booij

After being with PwC for nearly seven years, Menno Booij joined Alvarez & Marsal as Head of the firm’s Valuation Services practice in the Benelux. He brings more than 18 years of experience in valuation, M&A advisory and financial modelling to the consulting firm, gained across a range of industries including business services, infrastructure, ports, utilities, oil terminals, steel, chemicals, real estate and publishing.

Booij’s main focus areas are valuation for financial reporting purposes (i.e. purchase price allocations and impairment testing under IFRS, US and Dutch generally accepted accounting principles), valuations for transactions, disputes, restructurings (both financial and tax), as well as financial modelling of business plans and cash flow forecasts related to transactions and carve-outs. 

Prior to his time at PwC, Booij worked for seven years at Duff & Phelps in their Valuation Advisory team, and nearly five years at KPMG Corporate Finance doing M&A advisory, both out of Amsterdam. Interestingly, Booij gained 42 caps for the Dutch national field hockey team, with the bronze medal earned at the World Cup in Kuala Lumpur in 2002 one of the highlights in his professional sports career. 

“A&M’s growth in the Benelux reflects the fact that this region has attracted high deal volumes and overseas investment in recent years and that clients turn to A&M for leadership and support.”
– Age Lindenbergh, co-head of A&M in the Benelux

Jessika van Veen

The most recent of the five seniors to join Alvarez & Marsal in Amsterdam, Jessika van Veen has been appointed a Managing Director and Head of the Private Equity Performance Improvement (PEPI) service line in the Netherlands. She brings over two decades of delivering top line growth and bottom line improvement in private equity-backed environments. Most recently, she was CEO of workplace provider Regus in the Netherlands, and prior to that, Van Veen was Country Manager Benelux and member of the DACH-Benelux Board at US-office retailer Office Depot.

Van Veen has also served as CEO of IWG The Netherlands, where she oversaw the turnaround of the business to growth and profitability in less than two years. Earlier in her career, she held management positions at Telfort and Ziggo, after starting her career as a consultant at Accenture. From the firm’s base in Amsterdam, Van Veen will lead A&M’s private equity services for the Benelux, but her remit will cover a wider European client base.

The expansion in the Netherlands come shortly after Alvarez & Marsal in September opened its 55th office globally, as the firm – which rose to global fame in the consulting world for the instrumental role it played in one of the most talked about restructuring projects of the past decade (Lehman Brothers) – faces growing demand for its services. Specifically in Europe, A&M in recent months bolstered its Transaction Advisory Group in France (a team of four joined from Deloitte) and Sweden (office launched last year). 

Related: A&M named a top consulting firm for M&A and transaction support.

Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”