Eike Alexander Kraft leads Roland Berger's Marketing & PR team

23 January 2019 Consultancy.eu

Roland Berger has appointed a new Global Head of Marketing & Communications. Having fulfilled the role for two years, Regina Körner has moved on to take on a new challenge outside the firm, with the internally promoted Eike Alexander Kraft tasked with filling her shoes.

“Roland Berger is growing, and our marketing function is an important driver,” said Charles-Edouard Bouée, CEO of Roland Berger on the importance of marketing to the firm. His view is echoed by a recently released analysis on the value of marketing to consultancies, finding that high growth consulting firms invest more in marketing than their slower growing peers.

Founded in 1967 by namesake Roland Berger, the consulting firm today is one of the globe’s top strategic consultancies. The company, headquartered in Munich, has around 2,400 consultants in 30+ countries generating a fee income of over €600 million.

Alongside supporting clients with their most pressing matters, Roland Berger is a strong producer of thought leadership and in-depth analysis. The firm’s marketing function is tasked with leading the marketing agenda aligned to the corporate strategy, and the dissemination of content globally to outlets including newspapers, magazines, platforms and offline channels.

Eike Alexander Kraft leads Roland Berger's Marketing & PR team Following two years at the helm of the marketing team, Regina Körner has decided to pursue new career opportunities. Her successor is Eike Alexander Kraft, who has been with the management consultancy since 2017. In the past two years, Kraft led Roland Berger’s Global Newsroom, which coordinates the firm’s teams for Communications and PR, Events, Digital, Content and Media Design.

Kraft previously served AccorHotels, where he was responsible for the communication activities in Germany and Central Europe, and Germany’s Department of Defence as a press officer.

Under Kraft’s direction, Roland Berger continued its international harmonisation drive in the marketing function, and shifted to a topic-focused 360 degree approach while bolstering its digital footprint amid growing importance for digital channels and social media. “Eike has excelled in developing our Newsroom, making him the right internal re-staffing leader for our marketing team,” commented Bouée.

One of Kraft’s first major tasks is leading Roland Berger’s marketing and PR efforts developed for this week’s World Economic Forum in Davos, an event which brings together leaders from across the globe – politicians, business executives, civil society and academia – to shape the future of economy and society. A first-timer at Davos, Roland Berger’s new Marketing & Communications lead said, “A few very exciting days are ahead. Looking forward to new insights, extraordinary experiences and good conversations accompanying our CEO.”