Eike Alexander Kraft leads Roland Berger's Marketing & PR team

23 January 2019 Consultancy.eu

Roland Berger has appointed a new Global Head of Marketing & Communications. Having fulfilled the role for two years, Regina Körner has moved on to take on a new challenge outside the firm, with the internally promoted Eike Alexander Kraft tasked with filling her shoes. 

“Roland Berger is growing, and our marketing function is an important driver,” said Charles-Edouard Bouée, CEO of Roland Berger on the importance of marketing to the firm. His view is echoed by a recently released analysis on the value of marketing to consultancies, finding that high growth consulting firms invest more in marketing than their slower growing peers.

Founded in 1967 by namesake Roland Berger, the consulting firm today is one of the globe’s top strategic consultancies. The company, headquartered in Munich, has around 2,400 consultants in 30+ countries generating a fee income of over €600 million.

Alongside supporting clients with their most pressing matters, Roland Berger is a strong producer of thought leadership and in-depth analysis. The firm’s marketing function is tasked with leading the marketing agenda aligned to the corporate strategy, and the dissemination of content globally to outlets including newspapers, magazines, platforms and offline channels.

Eike Alexander Kraft leads Roland Berger's Marketing & PR teamFollowing two years at the helm of the marketing team, Regina Körner has decided to pursue new career opportunities. Her successor is Eike Alexander Kraft, who has been with the management consultancy since 2017. In the past two years, Kraft led Roland Berger’s Global Newsroom, which coordinates the firm’s teams for Communications and PR, Events, Digital, Content and Media Design.

Kraft previously served AccorHotels, where he was responsible for the communication activities in Germany and Central Europe, and Germany’s Department of Defence as a press officer. 

Under Kraft’s direction, Roland Berger continued its international harmonisation drive in the marketing function, and shifted to a topic-focused 360 degree approach while bolstering its digital footprint amid growing importance for digital channels and social media. “Eike has excelled in developing our Newsroom, making him the right internal re-staffing leader for our marketing team,” commented Bouée. 

One of Kraft’s first major tasks is leading Roland Berger’s marketing and PR efforts developed for this week’s World Economic Forum in Davos, an event which brings together leaders from across the globe – politicians, business executives, civil society and academia – to shape the future of economy and society. A first-timer at Davos, Roland Berger’s new Marketing & Communications lead said, “A few very exciting days are ahead. Looking forward to new insights, extraordinary experiences and good conversations accompanying our CEO.” 

Related: Charles-Edouard Bouée and Stefan Schaible re-elected Roland Berger's leaders.


More news on

Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019 Consultancy.eu

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”