Bain & Company Moscow partner Andrey Panov joins Aeroflot

14 February 2019

Andrey Panov, a partner at Bain & Company in Moscow, has joined Russian airline Aeroflot as deputy chief executive for the strategy and marketing functions.

At Aeroflot, Russia’s flagship carrier and a member of the SkyTeam airline alliance, Panov has been tasked with implementing a corporate strategy (‘Aeroflot Group’s Strategy 2023’) he to a large extent co-developed while in his previous role at Bain & Company. Key objectives of Aeroflot’s strategy include carrying 90-100 million passengers by 2023 (the year it will celebrate its 100th anniversary) up from 56 million last year, ramping up customer loyalty among in particular frequent flyers, while improving margins in an increasingly competitive landscape.

Panov will also play an important role in the growth of Pobeda Airlines (Russian for ‘victory’), a low-cost airline that is a wholly owned subsidiary of Aeroflot. Launched in 2015, Pobeda has grown to a fleet size of 26 Boeing’s type 737-800 7 million passengers, however, by 2023 the carrier is boldly hoping to carry 25-30 million passengers per year. The budget carrier currently flies to 20+ Russian cities and 10+ international locations, including Barcelona, Berlin, Bratislava, Istanbul, Larnaca, Leipzig, Milan, Munich and Yerevan,  with the number of pan-European routes to expand in sync with the ambitions. Similar to Aeroflot’s corporate strategy, the roadmap for Pobeda was developed in collaboration with Bain & Company, with Panov at the helm of the engagement team.

Looking back at how the strategy unfolded, Panov said that he is proud of the progress to date. “It cost Aeroflot approximately $50 million to launch, and during first three years the carrier made a total profit of approximately $100 million.”

Bain & Company Moscow partner Andrey Panov joins Aeroflot

During his tenure as a consultant at the ‘Big 3’ strategy consulting firm, Panov progressively promoted from consultant up through the ranks to project leader and then partner in Bain’s Moscow office. Alongside serving Aeroflot, he led projects for some of Russia’s largest banks, transportation companies and non-profit groups in the field of education. Panov is an expert in strategy, operating model design, finance and digital, with a particular focus on clients in the aviation and education sectors.

Prior to joining the consulting firm in 2010, he previously served Russian-language daily business publication Vedomosti, which up to 2015 was co-owned by the Financial Times and Dow Jones. The global media giants pulled out in response to the introduction of new Russian media ownership law which prohibites foreign enterprises from owning more than 20% of stake in Russian media companies. Panov worked seven years for Vedomosti, latterly as deputy chief-editor.

Andrey Panov is a graduate of the mechanical-mathematical department of Moscow State University, and holds a PhD in Physics/Mathematics and completed an MBA at INSEAD.

With a fleet size of over 250 aircraft carrying 50+ million passengers to 55 countries, Aeroflot is one of Europe’s largest airlines. Aeroflot is headquartered at Sheremetyevo International Airport, one of Moscow’s three major airports. 

According to a recent analysis by Oliver Wyman, Eastern European countries are leading the growth in Europe’s aviation industry

Related: Russian management consulting market returns to growth.


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Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”