BrazilSia Partners adds three consultants to its Dutch team
Months after beefing up its digital and marketing transformation offerings in the Netherlands with the bolt-on of Dicitas Consulting, Sia Partners has strengthened the arms with three new experienced professionals.
Julia Ruijgrok joined Sia Partners as a senior consultant in the Customer Experience practice. She brings 7+ years of working experience within the domain, gained at Clockwork, industrial manufacturer ESI Eurosilo, and online agency Favela Fabric. Ruijgrok, who obtained both her bachelor in Business Administration and master in Marketing at VU Amsterdam University, specialises in digital, customer experience and service innovation.
Olga Korkmaz joined the Amsterdam based firm – which has its global headquarters is in Paris – as a senior consultant in the Marketing Technology service line. She has over 8 years of experience in the digital marketing domain and nearly 6 years of experience in management consulting gained at Accenture. Korkmaz boasts a solid understanding of digital capabilities and technology solutions in the marketing realm, and contributed to projects in several European countries including Ireland, the Czech Republic, Russia and the Netherlands. She holds a master degree in Strategic Marketing Management from Kingston University and a bachelor in Marketing & Communications from London Metropolitan University.
The most senior of the trio, Wesley Ung, has been appointed a manager in Sia Partners’ Digital Transformation practice. He has 10 years of experience in the consulting industry, having served Accenture for eight years, PwC and Heineken, where he worked as an internal management consultant. Wesley has gained experience in various industries throughout his career, and specialises in topics such as digital strategy, digital transformation, agile ways of working, business process design and change management. He holds a master degree in Business Administration from the Erasmus University in Rotterdam.
According to Martin Hermsen, a partner at Sia Partners within the firm’s Digital and Marketing & Customer Experience practices, the additions reflect the growing demand for its services. “The expansion of the Digital/MCX team follows our growth ambition in the Benelux market, and we see a strongly growing demand for our services in digital, marketing and customer experience.”
Hermsen himself transitioned to Sia Partners in October last year, when the firm he founded and led, Dicitas Consulting, was integrated into the French management consultancy. Sia Partners is one of the fastest growing consulting firms in the Netherlands (currently at 50 partners and consultants), a feat which motivated the French Chamber of Commerce in the country to provide its annual Business Development Award to the firm.
Globally, the consultancy has over 1,500 consultants in 16 countries, generating a turnover of around €250 million.
