The Next Organization makes a foray into France

The Next Organization, a Dutch strategic marketing consultancy, has made a foray to France. Aiming to establish a presence in Europe’s third largest consulting industry, Yasin Sahhar has relocated to Paris. 

“Bonjour Paris! I’m delighted to take on my next challenge in France,” said Sahhar, who has been with The Next Organization for nearly three years now. His spell at the boutique consulting firm has seen him work on a range of strategic marketing matters, especially into value experience and creation, for well-known organisations in the Netherlands and beyond. 

While The Next Organization just has a team of some 20 consultants, working internationally for well-known companies has become a second nature for the firm. From its headquarters in Bussum, a city in between Amsterdam and Utrecht, the firm’s fly-in consultants work for multinational projects in over 25 countries. In addition, the UK (London) and Ghana (Accra) have been part of the firm’s internationalisation strategy.

In Paris, The Next Organization aims to help companies improve their business performance through business model innovation, more effective propositions based on customer needs, and innovation into new segments/markets. The firm has a track record with companies from French origin (such as Thales and Crédit Agricole), and among other things will now seek to build on these relations for its initial projects in the country.

Sahhar himself specialises in strategic marketing management and customer-centricity: “I have a passion for helping organisations becoming more customer-centric. By involving organisations in a new paradigm on value creation, we help organisations to build or improve (service) offerings based on new customer insights. Through this, I am convinced organisations facilitate customers with memorable experiences in their entire journey.”

The Next Organization was founded in 2010 by the current managing partners Steije Renes en Elrik Paap..