Data science firm AnalitiQs buys research agency No Ties

26 September 2019 2 min. read

Netherlands-based data science specialist AnalitiQs has acquired No Ties, a boutique market and employee research agency. 

The joining of forces creates a professional services firm with around twenty employees. The integration will see the two firms continue to operate under their own name, although their teams will start working from the same office in Amsterdam. 

AnalitiQs specialises in human resource analytics, helping clients in the public and private sector leverage people analytics to improve their strategy execution and operations. The company was co-founded in 2012 by Gido van Puijenbroek, who previously gained human resource analytics experience at Kirkman Company and multinationals such as Ahold, AkzoNobel HSBC and NXP, and Irma Doze, who earlier served among others EY VODW, ING and TomTom. 

The team of AnalitiQs and No Ties   No Ties was founded over two decades ago (1996) and supports market research agencies, companies and government institutions with field research. The Amsterdam-based firm uses its database to conduct research into political and societal topics and its inVotes platform to gather the opinions of people on the quality of services/products of organisations. No Ties works for among others Dutch corporates Ahold, NOS and Rabobank.

The two Dutch firms have been working together for a number of years on joint engagements, and on the back of the fruitful collaboration the pair have now formalised their alliance. The bolt-on allows No Ties to expand its footprint with data management, reporting and human capital intelligence, while it adds a range of marketing and customer intelligence and human resource (a proprietary employee survey platform) offerings to AnalitiQs’ portfolio.

“We can now better help our customers to listen to the voice of their employees and the labour market. The data collected from surveys can be linked to data from other sources, including customer and HR data. This allows us to provide our clients with even deeper insights,” said Van Puijenbroek.