OC&C Strategy Consultants expands coverage in Asia

27 September 2019 Consultancy.eu

Strategic consulting firm OC&C Strategy Consultants has significantly expanded its coverage in Asia through a new partnership with RedSeer, a consulting firm with five offices in South Asia and the Middle East. 

From its headquarters in London and its eleven other offices, OC&C Strategy Consultants serves clients globally across four main sectors: retail and consumer goods, media, communications & technology, industrial products and services, and private equity sectors. 

To date, OC&C’s clients in Asia have to date been served from offices in Shanghai and Hong Kong, alongside fly-in teams, but growing demand for its services in the region have inclined the consultancy to tap an on the ground consulting partner. 

Founded in 2009, RedSeer has a network of offices in India (Mumbai, Bengaluru and Delhi), Dubai and Singapore. Since inception, the now 100-strong firm has built a track record of over 1,000 engagements for 100+ clients. The majority of these projects were delivered for clients in the consumer goods & retail, online and e-commerce, and private equity sectors. 

OC&C Strategy Consultants expands coverage in Asia

James George, OC&C’s International Managing Partner, on the complementary nature of the portfolios: “We share a common focus in consumer facing industries with deep expertise in retail and consumer packaged goods. This will allow both firms to widen and deepen their services, providing more rounded services to clients.”

A meeting of minds

Equally important he said is the similar positioning the two firms have in the market. OC&C is a strategy consulting boutique, and prides itself on the high share of strategy work it conducts for its clients. Similarly, India-headquartered RedSeer applies a fact-based and analytical approach leveraged from some of the world’s top strategy consultancies to underpin its work for clients. 

The firm’s founder Anil Kumar previously worked for Zinnov Management Consulting, while co-founder Kirti Saboo Bagaria previously served McKinsey & Company and The Parthenon Group (now EY-Parthenon). Sandeep Ganediwalla, who heads the Middle East and Africa practice of RedSeer, learned the tricks of the trade at Strategy& and Booz & Company, where he worked for six years. Meanwhile, Abhishek Chauhan, an Associate Partner in Bengaluru office, spent five years at Bain & Company and KPMG in its Strategy group. 

“The coming together of OC&C and RedSeer is a real meeting of the minds,” said James. “We are two leading consulting firms that share a common focus.” 

The key objective of the partnership will be to better serve global brands in India and the region, and emerging and established regional brands whom are planning on international expansion outside of Asia. An exclusive deal has been agreed, meaning that across their footprint, the two firms will hand-over requests and join forces for project delivery. 

Commenting on the partnership, Anil Kumar, Founder and CEO at RedSeer, said, “Close collaboration will provide us with invaluable access to some of the industry’s best thinking, from which we can develop a deeper bench of sector and topic expertise that enhances our ability to serve our clients on international mandates.” 

The announcement comes two months after OC&C strengthened its European footprint with the integration of Long Term Partners into its network. The deal provided OC&C Strategy Consultants a team of around 80 consultants and partners in Italy.