New consulting firm launches in Denmark: USTRAT

03 August 2020 2 min. read
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A new management consulting firm has launched in Denmark. USTRAT positions itself as a client-focused partner that drives positive organisational change.

The new Copenhagen-based firm has been co-founded by a quartet of experts who all bring significant consulting experience to the table. Poul Utzon is a graduate from Harvard and MIT and has gained consulting experience at PwC, IBM, PA Consulting Group and Novo Nordisk. Most recently he launched his own strategic consulting firm – Utzon Consulting.

Jacob Kragh-Hansen is a Stanford graduate who has also been a consultant at PwC and PA Consulting Group as well as Deloitte. In 2012, he founded the Execution Consulting Group alongside Henrik Jørgensen, who also joins USTRAT as a partner. Jørgensen is a fellow Harvard and MIT graduate with a background at PA Consulting Group.

Also formerly from UK-headquartered PA Consulting is Morten Raaberg, USTRAT’s fourth partner. With additional experience at PwC, Microsoft and Deloitte Digital, Raaberg has vast experience in digital transformations under his belt. All four partners are experts in strategy, business transformation, change, project management and digitisation.

Paul Utzon, Jacob Kragh-Hansen, Henrik Jorgensen en Morten Raaberg

“We are excited to share the launch our new management consulting firm, USTRAT.​ Driven by our strong core values, combined with extensive experience from top tier management consulting firms and corporate positions, we work dedicated alongside our customers as one team to achieve extraordinary results,” said Raaberg in a LinkedIn post.

With these values in mind, the consultancy will offer a variety of advisory services, spread across four key themes. First and foremost is to help businesses develop their direction, to which end USTRAT will support with strategy development, portfolio management, and the planning of strategic initiatives.

On the organisational side of things, USTRAT’s offerings stretch across structural reviews, organization design, sales effectiveness, talent management and leadership development. The firm’s third pillar revolves around programme and project management, spanning propositions such as business cases development, project planning and delivery and execution.

Lastly, USTRAT supports with digital transformations using the latest in cloud, internet of things, robotic process automation and artificial intelligence. Combined with its project management support, the digital capabilities give USTRAT a holistic suite of services that is in high demand across the business environment.

According to an estimate from ADMCF, the Association of Danish management consulting firms, Denmark’s consultancy scene generates fee income of around €3 billion. The high-end segment of the landscape is dominated by a group of large international players.