Travis Sheppard relocates to Europe to lead PwC's Dutch BXT team

Travis Sheppard has relocated from the United States to Europe to lead PwC’s Business, eXperience & Technology (BXT) team in the Netherlands.

The experienced consultant and digital innovation expert has been with the Big Four firm since 2013, when PwC acquired BGT Partners, a Florida-based interactive marketing agency. Sheppard had by then spent fifteen years at BGT Partners, latterly in the role of Vice President. 

Over the past years, Sheppard was part of PwC Digital Services and a Director in its BXT practice, focused on product innovation and solution development for a wide range of clients. He will now leverage this experience to help PwC expand its Business, eXperience & Technology capabilities in the Netherlands.

Leveraging the capabilities of PwC teams – including advisory and digital teams – BXT provides a holistic view on problem-solving and innovation. “Our BXT method places the client experience at the core. New and often unexpected solutions are found in true co-creation with clients. With access to all the available expertise of PwC and its technology partners, seamlessly connected to the specific client demand,” explained Sheppard. 

He added: “When we ask the right questions and apply new perspectives, we get to the deeper problems and unexpected solutions. As a result, not only our clients, but also we are learning more and more about the power of combining our collective knowledge and expertise.”

BXT’s proposition will be applied across the firm's Dutch integrated offerings, including sustainable progress, future of work, future of finance and risk & regulatory. “These themes are relevant to our clients’ strategies and each reflect a social issue,” said Renate de Lange, markets leader and member of the Board of Management.

A recent example of BXT’s work is PwC’s newly launched Environmental Footprint Insights. This app helps employees make conscious choices in their travel behaviour with the aim of reducing their (and the company’s) carbon footprint. “This is good for organisations, their clients and for all of us. In this way everyone can make a significant contribution to the necessary reduction of CO2 emissions,” said De Lange.