Franck Luisada new global leader of BCG’s Telecom practice

Global management consulting firm Boston Consulting Group (BCG) has named Franck Luisada the new global leader of its Telecom practice.

The Frenchman has been specialising in telecoms consulting since the very start of his career. After working for the Telecom practices of Gemini (now Capgemini Invent) and DiamondCluster (a US consultancy that was later on acquired by Oliver Wyman) for five years, Luisada joined Boston Consulting Group’s Paris office in 2006. 

He has since then grown the ranks – today he is a senior partner and managing director in the firm’s Telecommunications, Media and Technology (TMT) business, with a focus on the telecom segment. After holding a number of leadership roles in the Telecom service line, he now has been elevated to the top role. 

The 44-year-old brings extensive experience in the industry to the position, having worked with dozens of telecommunication clients on strategy development, marketing and sales, customer experience excellence, and operational efficiency. He also has experience with channel strategy and efficiency, portfolio simplification, large-scale transformation plans and the adoption of emerging technologies.

The appointment comes at a time of rapid change for the telecoms industry, with incumbents facing a wave of challenges and opportunities that are touted to disrupt the landscape, including 5G, internet by satellite, artificial intelligence, regulation, and the convergence of worlds taking place between telecom and (among others) retail, payments and financial services. 

Other practice leaders of Boston Consulting Group’s TMT division include Neal Zuckerman (US), Derek Kennedy (US) and Vaishali Rastogi (Singapore).

Last month, BCG’s French practice promoted TMT member Clotilde Bégon-Lours to its partnership.