BrazilAccenture acquires Italian ecommerce specialist Openmind
A month after acquiring Ethica Consulting Group, Accenture has closed another deal in Italy. The acquisition of Openmind adds a team of around 120 professionals to Accenture’s Interactive division.
Founded in 2004, Openmind works with client such as Allianz, Maserati, Barilla, Max Mara and Luxottica on topics including commerce, content, online strategy, experience design and technology. The firm – which recently was named one of Europe’s fastest growing companies by the Financial Times – works mainly for companies in the retail, fashion and luxury segments, in Italy and beyond.
“We are delighted to welcome the Openmind team,” said Massimo Morielli, President of Europe at Accenture Interactive. “The pandemic accelerated the shift to buying things online in a major way and has opened up a world of opportunities to brands to transform the commerce experience.”
Partnering with technology platform such as Adobe, Salesforce and Atlassian, Openmind “has the capabilities and tools needed to realise these transformative and seamless experiences.”
Alessandro Diana, Head of Accenture Interactive in Italy, Central Europe and Greece, added: “In the new normal, a seamless ecommerce experience has become paramount. The skills and in-depth experience of Openmind will help us better serve our clients.”
Ivano Cauli, the CEO of Openmind remarked, “We are thrilled to be able to further our mission through Accenture Interactive’s proven track record as a leader in the industry, which we are confident will drive success and growth for clients.”
According to the latest financial figures, Accenture Interactive is a $10 billion division of Accenture. Much of its revenue has been developed through a buy-and-build growth strategy – notable agencies the firm has acquired over the years include Droga5, Fjord, Karmarama, Bow & Arrow, and Shackleton.
Earlier this year in Italy’s consulting M&A market, Bain & Company acquired data science boutique Pangea.
