British pricing consultancy Pearson Ham launches in France

British pricing specialist Pearson Ham has expanded into mainland Europe, opening its first international office in France. 

Founded in 2008, Pearson Ham is a specialised consulting firm dedicated to the pricing domain. The London-based firm helps its clients with creating value through optimal pricing, by providing offerings such as: developing pricing strategies, reviews of commercial models, price & promotion optimisation, product bundling, new product pricing, and the implementation of price changes. 

The French market is not new to Pearson Ham – the consultancy already has “strong relationships with several clients in the country”, said the CEO of Pearson Ham Tim Ham, who previously had stints at British Gas, Oliver Wyman (then: Mercer Management Consulting) and Eden McCallum before he established the firm. 

Pearson Ham works for clients across sectors, including in automotive, fast moving consumer goods, healthcare, manufacturing, travel & hospitality, retail, software and telecommunications. The Paris office will also serve as the firm’s hub for clients across European markets. 

“Opening our office in Paris will provide perfect alignment between our mission to help clients succeed and our ambition to constantly grow and improve. I am excited and looking forward to working with our Paris team and the mutual benefits we and our clients will derive,” said Ham. 

Leading the charge in France is industry veteran Ulf Avrin, a former executive at Ericsson and Microsoft, and CEO of Swedish software company Zebware, who spent the past five years as an independent consultant in Paris advising companies on top line and operational improvements.

Over the past weeks, Avrin has assembled a team of four other consultants, with further recruitment underway.

Avrin said: “It is exciting to launch in France. We are able to further strengthen our position in the European pricing consulting market with strong backing from a successful player in the sector and at the same time we bring complementary skills, offerings and clients to contribute to the creation of something stronger than the individual parts.” 

In France, Pearson Ham will operate under the ‘Pearson Pricing’ banner. Meanwhile, the award-winning management consulting firm also unveiled plans to open a new office in Barcelona, which is expected to start operations in early 2022.