BCG names Dirk-Maarten Molenaar new leader of Amsterdam office

30 September 2021 2 min. read

Global strategy consulting firm Boston Consulting Group (BCG) has appointed Dirk-Maarten Molenaar as the new managing partner of its Amsterdam office. 

The Dutchman, who has been with firm for over two decades, steps into the shoes of company veteran Allard Creyghton, who passes the baton having completed his full term in the office. Creyghton led the Dutch team since the end of 2015, before that serving as the leader of Boston Consulting Group’s San Francisco office for three years. 

Under Creyghton’s leadership, Boston Consulting Group cemented its status as one of the leading strategic consulting firms in the country. Meanwhile, the consultancy also expanded its offerings, bringing several of its subsidiaries into the Netherlands, including BCG Gamma (advanced data science), BCG Platinion (technology implementation) and Inverto (supply chain management). As a result, the local team has grown to just under 300 staff.

Dirk-Maarten Molenaar, Managing Partner, BCG

In the top role, Molenaar will lead all aspects of the office’s management, from client and account management to delivery of BCG’s projects as well as internal operations including employer branding. He will also lead the firm’s local sustainability agenda, as part of BCG’s ambitious net zero strategy.

He moves into the role following a 21-year career at the firm where he also serves as head of BCG’s Travel and Tourism practice for Europe, Middle East, Africa and South America. Molenaar was previously responsible for recruiting at BCG Amsterdam and was a member of the Career Development Committee for the Amsterdam office. 

“I am delighted to have the opportunity to take on this new challenge,” said Molenaar. Mai-Britt Poulsen, managing partner of BCG in the United Kingdom, Netherlands and Belgium said: “I’m looking forward to working with Dirk-Maarten to build on the significant capabilities and talented team that Allard has grown over the last six years.” 

Creyghton, who has been with BCG since 1994, meanwhile remains with the firm and will move into the role of Amsterdam chair. “I’m excited to work with Dirk-Maarten and Mai-Britt closely as we look to further accelerate our bold sustainability goals and build on the diverse and talented team we have in Amsterdam,” he said. 

Boston Consulting Group first entered the Dutch market in 1993 through a merger with local Dutch consultancy Horringa & DeKoning. In the early years BCG operated from a villa in Baarn, later on moving its office to Amsterdam. 

Globally Boston Consulting Group has 22,000 employees and generates around $8.6 billion in revenues.