Google’s top EMEA premier partner digital marketing consultancies

03 November 2021 2 min. read

Google has revealed its top Premier Partners in Europe, the Middle East and Africa (EMEA), announcing winners in six functional categories.

With its annual Premier Partner Awards, Google honours the very best of its digital marketing partners. The US technology giant has hundreds of certified marketing consultancies and agencies worldwide, but only a small fraction of these partners qualify for the highest ‘Premier’ band. 

The Premier Partner Awards is an exclusive competition for Premier Partners only, and celebrates excellence in digital marketing across brand awareness, lead generation, online sales, app growth, diversity, equity and inclusion, and account team performance. 

Google’s top EMEA premier partner digital marketing consultancies

An overview of the 2021 winners for the EMEA region.

Brand Awareness
Awarded for driving brand awareness for sustainable growth in a changing world.
Overall winner: Merkle
Other finalists: Croud, Labelium, Webrepublic, Making Science 

Lead Generation
Awarded for partnering with clients to generate high quality leads at scale.
Overall winner: Webrepublic
Other finalists: iProspect, Merkle, Performics, Smarketer

Online Sales
Awarded for driving online sales in moments of shopper deliberation and discovery.
Overall winner: SEM
Other finalists: Croud, iProspect, Performance Media, Webrepublic 

App Growth
Awarded for expertise and innovation in app campaigns that helped clients grow, acquire, and retain new customers.
Overall winner: Jellyfish
Other finalists: Performics, Relevance Digital Agency, SEM, Webrepublic

Diversity, Equity & Inclusion
Awarded for applying diversity, equity, and inclusion principles throughout campaigns.
Overall winner: Relevance Digital Agency
Other finalists: Adwise, Boosmart Marketing Intelligence Agency, Labelium,

Account Team
Awarded to the team that works together to deliver advertiser growth through best-in-class digital campaigns.
Overall winner: Merkle
Other finalists: Labelium, Performance Media, Relevance Digital Agency, Webrepublic 

Speaking of the winners of the Premier Partner Awards 2021, a Google spokesperson said, “Winners have been able to demonstrate that they are at the pinnacle of digital marketing, build strong partnerships with clients and delivering market leading results.”