McKinsey acquires Spanish Salesforce partner S4G Consulting

05 May 2022 3 min. read

In its third acquisition this year, McKinsey & Company has acquired S4G Consulting, a Spanish firm specialised in Salesforce consulting and implementation services.

The deal sees a team of around 160 employees based in Madrid and Barcelona transfer to McKinsey & Company, where they will become part of the firm’s technology service line within the Marketing & Sales practice.

“We are relentlessly focused on helping our clients achieve their growth aspirations,” said Greg Kelly, senior partner and global leader of McKinsey & Company’s Marketing & Sales Practice. “Our clients have told us they need greater support that extends through making their technology seamlessly support their growth efforts.”

McKinsey acquires Spanish Salesforce partner S4G Consulting

“With the acquisition of S4G Consulting, we are doing just that by bringing together world-class Salesforce experts, industry-leading technology, accelerators, and analytics to enable our clients to capture customer value and growth using real-time information.”

Founded in 2008, S4G Consulting is a Salesforce Platinum Partner, working across all domains of Salesforce’s customer relationship management (CRM) platform. Since its inception, the firm has completed over 900 projects, and today, S4G Consulting ranks as one top 10 global Salesforce Platinum Partners in terms of customer ratings.

“This acquisition will help our clients deepen their customer relationships by putting predictive and prescriptive insights and recommendations at their fingertips so they can swiftly take action,” said Jan-Christoph Köstring, a McKinsey senior partner and global co-leader of the firm’s Sales & Channel Management practice.

“S4G Consulting’s technology expertise and Salesforce know-how combined with McKinsey’s growth offerings will enable companies to accelerate growth transformations – powered by Salesforce CRM technology.”

“McKinsey can now deliver end-to-end growth transformations from strategy to implementation into the clients’ Salesforce system. We have that final building block,” Köstring added, “to dramatically elevate and scale our impact.”

The S4G Consulting team (and some McKinsey leaders)

For S4G Consulting, the firm was drawn to McKinsey’s strength in growth and sales & marketing capabilities, as well as the values synergy, said company founder and chief executive CEO Javier Heitz.

“McKinsey is the world’s leading impact partner for businesses looking to consistently delight customers and accelerate growth. They are distinctive in developing multiyear transformation strategies fused with design, analytics, and implementation capabilities as well as accelerating commercial performance. We are proud to be joining McKinsey to help clients shape the future of sales and marketing through growth transformation strategies.”

He continued: “We are a people-driven, client-obsessed company. We create meaningful, long-term relationships and our teams rally to do whatever it takes to drive client success. When McKinsey first approached us, the first slide in their deck was about this client-centric value. That stood out to me.”

Earlier this year, McKinsey acquired IncepTech, a Hungarian company that develops digital products and businesses, and Argentinian digital agency Lobo. In 2021, the global strategy consulting giant closed several deals.