Anderson MacGyver uses digital twin technology to make more impact

19 September 2022 3 min. read

Pan-European consulting firm Anderson MacGyver has inked a strategic partnership with Ortelius, a provider of digital twin technology.

“With this partnership, we are adding a digital platform to our consulting proposition,” said Rik Bijmholt, co-founder at Anderson MacGyver. “This is in line with our strategy to make an even larger impact for our clients with smart technologies and platforms.”

The partnership with Sweden’s Ortelius is geared at deepening the firm’s strategic proposition and enables Anderson MacGyver to add insights, derived from ‘digital twin’ simulations, to the recommendations its consultants provide to management.

Anderson MacGyver inks partnership with Ortelius

A digital twin is a virtual snapshot of a real-world asset, process or even an entire organisation. Using a digital twin, organisations can more effectively and in a risk-free environment simulate decision-making, and then leverage the insights from the virtual world to make more informed decisions in the ‘real world’.

The use of ‘digital twins’ is growing rapidly, on the back of a multitude of benefits, including anticipating faster on trends, speeding up innovation cycles, enhancing efficiency of processes and assets, optimising responses to regulatory requirements, and being more effective in developing solutions to some of the globe’s most pressing challenges such as resource depletion and climate change.

Ortelius’ solution for digital twinning, inorigo, “helps build digital twins through information modelling and prototyping,” explained Peter van Steene, a Product Lead at Anderson MacGyver.

Alongside bringing assets to digital life, the software “ensures a common language for all data, relations and activities in a business; and enables systems to ‘speak’ with each other. The common language allows communication between people, between people and systems, and between systems.”

When Anderson MacGyver sees opportunities to help a client forward with a digital twin, the firm will use the inorigo platform to “understand how an organisation operationalises its business model, connects with its current state, responds to changes, deploys resources and delivers exceptional customer value,” said Van Steene.

Bijmholt added, “The inorigo platform will help our consultants be more effective in the delivery of their projects in the field digital strategy, redesign of IT-processes, and the implementation of data-driven ways of working.”

Meanwhile, for Ortelius, Anderson MacGyver serves as its inaugural partner in Europe. “We are excited to see Anderson MacGyver bring our inorigo platform to its customers,” said Ulf Jensen, the CEO of Ortelius.

“The objective of the partnership is to join forces to solve customers’ complex information management challenges by using the inorigo software and Anderson MacGyver’s expertise in organising data and technology.”

The potential the two firms are tapping into is huge – Gartner predicts that by the end of this year, over two thirds of large multinationals will have at least one digital twin running parallel to their real-world operations.

Walking the talk

Anderson MacGyver’s leadership team is also exploring how digital twins can give the firm an edge in its own market. With a team of around 50 consultants, the consulting firm competes with large and mid-sized consultancies, with a focus on the digital strategy and transformation space.

“As an intellectual property driven consultancy company, Anderson MacGyver seeks to digitalise its unique, proven and key consultancy models, and harness the power of data driven advice. While taking the hassle out of keeping data and visualisations in sync using standard office tooling,” said Bijmholt.

“The inorigo platform allows us to digitalise our unique consultancy models and create the exact data constructs that we need to answer our client’s management questions and support them in their decision making. A digital twin internally will enable better comparability between our customer cases and best practices,” added Van Steene.

For more information, download Anderson MacGyver’s white paper ‘Defining the multimodal organization’.