Claudia Lanza joins Eurogroup Consulting in Italy as a partner

04 October 2022 2 min. read

Eurogroup Consulting has strengthened its partner team in Italy with Claudia Lanza, who has been named the leader of the firm’s Digital Services portfolio.

A digital strategy consultant for more than two decades, and a lecturer in Digital Strategy at LUISS Business School, Claudia Lanza brings a wealth of experience in the field to her new employer.

“Following a long-established collaboration with Claudia, we’re delighted to welcome her to our leadership team,” said Angelo Centrone, partner and country manager of Eurogroup Consulting Italy.

Claudia Lanza, Eurogroup Consulting Italy

Lanza becomes the firm’s fourth partner alongside Angelo Centrone, Antonio Fois and Luigi Maresca – together the quartet lead a team of around 50 consultants and staff operating out of offices in Rome and Milan.

“This is an important step in our development plan for digital services,” said Centrone, adding that Claudia also shares similar values with the firm, including an entrepreneurial attitude and a passion for building trust-based relationships with stakeholders.

During her career, Lanza gained extensive experience in digital marketing services and products, having launched and managed several digital projects across sectors and at companies ranging from corporates to start-ups. Lanza also has experience with online platforms and online visibility (she in fact was first acknowledged as a Google Advertising expert back in 2005).

Since 2011, Lanza holds the role of CEO of Altura Labs, a 20-strong digital agency and consultancy that helps clients with realising their online ambitions, from web development and search to advertising and social. The 47-year-old Lanza will retain her role at Altura Labs while serving as a partner at Eurogroup Consulting.

A member of the global Nextcontinent network (2,000 consultants in 30+ countries), Eurogroup Consulting Italy this year celebrates its 15th anniversary. The firm has since its inception established itself as one of Italy’s leading management consulting firms.