Projective Group rebrands and adopts single-brand strategy

23 October 2023 2 min. read
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Projective Group has completed a major rebranding, designed to reflect the firm’s growth and showcase its positioning as an end-to-end project and change specialist in Europe.

Starting out as a boutique consultancy firm in 2006, Projective Group has over the past years grown into a consulting firm with over 1,100 experts across six major European financial centres. Projective Group specialises in the financial services industry, providing consulting, project management, innovation, interim and staffing solutions.

“The launch of our new brand represents our commitment to sustainable growth, innovation, and service excellence. We are excited to embark on this new chapter and to continue helping our clients navigate the ever-changing business landscape with confidence,” said Stefan Dierckx, CEO of Projective Group.

Projective Group rebrands and adopts single-brand strategy

Key highlights of Projective Group’s new brand include a new visual identity and a refreshed logo that “combines meaningful elements that together reflect a more contemporary and forward-thinking image.”

The rebranding is supported by a new website, which now places more emphasis on the firm’s six main lines of business: Transformation, Data, Payments, Risk & Compliance, Pension, and Talent.

The rebranding effort has also seen Projective Group drop the brands of multiple labels which joined the group as part of an acquisition spree. In the Netherlands, the company had five labels (Charco & Dique, Enigma Consulting, Finance Club, Mastermind Consulting and namesake Projective), while in Belgium and the United Kingdom, the firm operated with two brands (Exellys and DTSquared) alongside namesake Projective.

“As of today, all our labels are united under the shared Projective Group brand and identity to foster deeper collaboration and support the collective mission to create long-term value for both customers and employees, by embracing change that is powered by deep expertise,” said Dierckx.

Backed by investor Gimv, which came on board in May 2021, Projective Group aims to establish itself as one of the leading and larger end-to-end consultancies dedicated to the financial services industry.