Michael Brueckner leads Accenture Strategy across EMEA region

Accenture has appointed the German Michael Brueckner as the new EMEA leader of its Strategy business.

In his new role, Michael Brueckner will oversee Accenture’s Strategy work across Europe, the Middle East and Africa.

Part of Accenture’s Strategy & Consulting division, Accenture Strategy helps clients with developing strategies and new growth opportunities, designing digital strategies, and bringing those plans to life through the execution of large-scale strategic transformation programs.

“Our clients are facing more change than ever before, from geopolitical movement to the opportunities that the adoption of new technologies such as generative AI present. Setting clear and differentiated strategies that help them to reinvent themselves as well as to restructure and grow during this transformation is more important than ever, and I am excited to be leading our team to bring the best of Accenture’s thinking and delivery to meet our clients’ needs,” said Brueckner.

Brueckner has been promoted from within the firm. He previously was Chief Strategy Officer for Europe as well as the Global Chief Strategy Officer of Accenture Digital.

He joined Accenture in 1999 from Arthur D. Little, and has since held a number of regional and global leadership positions in the Strategy & Consulting division. His client work focuses on clients in the Products industries – he previously was globally responsible for several accounts within the sector.

“With over 20 years of experience in different roles in the firm, I am thrilled to return to my roots and passion. Together with our leadership and our teams, we are determined to reinvent and lead in strategy consulting in the age of artificial intelligence.”

Brueckner succeeds Rachel Barton, who is remaining within Accenture and is taking up a new senior leadership role.