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CIVITTA's experts on customer lifetime value modelling
A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship.
03 August 2020
Horváth & Partners launches Customer Relationship Management arm
Horváth & Partners has expanded its services portfolio with the launch of a Customer Relationship Management practice. Thomas Hamele has been hired from PwC to establish and lead the new wing.
07 August 2019
New versus existing clients in the professional services industry
The professional services industry of Western Europe is thriving at present – however, with competition in the sector continuing to heat, no organisation can rest on its laurels.
02 May 2019
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Brazil