Pricing research in Europe

An overview of research in Pricing consulting in Europe:

Branded goods lose ground in Germany as consumers question price premiums Name-brand products are losing ground in Germany – in some segments at a rapid pace – according to a study by Simon-Kucher.
17 April 2026
Simon-Kucher positioned as Leader in IDC MarketScape benchmark for B2B revenue and profit optimization platforms Global research company IDC has released its 2026 assessment of the world’s leading B2B revenue and pricing platforms – and sitting at the very top of the list is a solution from Simon-Kucher.
05 February 2026
Many consumers turn to private label products amidst rising grocery prices A survey from Simon-Kucher of 8,000 consumers across seven major markets indicates a growing preference for private label products, driven by heightened price sensitivity and evolving consumer priori
14 March 2025
Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
European consumers call for price caps on essential groceries Consumer behaviour is rapidly changing as record inflation rates push up the prices of groceries.
12 January 2023
How B2B companies can become stars in digital pricing Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value.
16 September 2021
Transfer pricing practices grow increasingly legitimate worldwide Regulatory compliance has become more of a priority in the transfer pricing paradigm than tax optimisation – according to a new Horvàth & Partners study.
22 February 2021
Price arbitration shaving off margins in retail and consumer goods The internet and changing supply chains mean that access to goods across borders has become simplified.
23 April 2019
Telecom regulators should broaden their lens for more consumer value Governments and regulators that want to create value for consumers and society in the telecom space need to take a much broader lens than just the price levels, according to a new study by A.T. Kearney.
06 March 2019

1

Out now!

Consultancy.org App

Improve your experience.

Now available in your app store.

AppStore

GooglePlay

About Consultancy.eu

Consultancy.org network

Consultancy.org network

Consultancy.org

Consultancy.org is the world’s premier online platform for the consulting industry with 12 websites globally. Consultancy.org works with 600+ leading consultancies in 100+ countries.

AppStore

GooglePlay