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Capgemini Consulting | Global news | Marketing

An overview of Capgemini Consulting global news:

United Kingdom

Customer loyalty programmes fail to capture consumers Customer loyalty programmes have failed to grow with the times, recent research from Capgemini Consulting finds.
30 July 2015
United Kingdom

Capgemini: Loyalty schemes fail to involve digital clients Loyalty programmes have not evolved with the digital age and as a result are failing to engage digital consumers, research by Capgemini Consulting shows.
07 April 2015

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