BrazilGreece's hotels market attracting international hotel chains
Greece is increasingly attracting international hotel chains, according to a new report from GBR Consulting.
According to the latest ‘Greek Hospitality Industry Performance’ report from the research and consulting firm, 39 global hotel chains now operate in Greece, managing 205 hotels with a combined total of 29,204 rooms.
In the luxury sector, international chains have a significant presence, with 20 percent of 5-star hotels and 26 percent of 5-star rooms under their management. For 4-star hotels, international chains account for 5 percent of the hotels and 11 percent of the rooms.
The data from GBR Consulting shows that Marriott dominates the Greek market with a 19 percent share. Sani / Ikos Group and Wyndham Hotels & Resorts follow, each holding 9 percent, while Hilton holds a 7 percent share. Other prominent players include Louis Group, Accor, Domes Resorts, and Hyatt International, each with a 5 percent share.
IHG and Melia Hotels both hold 4 percent, with the remaining 20 chains collectively accounting for 28 percent of the Greek market.
A top destination for hospitality investments
Greece has in recent years established itself as a prime destination for hospitality investments, drawing substantial interest from leading international hotel brands and real estate groups.
Recognizing the country’s rising appeal, GBR Consulting reached out to 11 major brands within the Greek and international hospitality and real estate sectors. Representatives from these companies, who are influential figures in their respective fields, were invited to share their perspectives on the country's investment potential.
In their responses, the industry leaders pointed at a number of factors driving Greece’s attractiveness as an investment hub, including favourable macro-economic developments, increasing tourist numbers, domestic tourism, and investors eyeing an attractive return on investment.
