After France, Dentsu Aegis launches its consulting arm in Belgium

Global media and digital marketing communications company Dentsu Aegis has launched a consulting arm in Belgium. 

Formed in 2014 through the merger between Japan-based Dentsu and UK-based Aegis Media, Dentsu Aegis is with 35,000 employees across 145 countries one of the globe’s largest players in the advertising, creative, digital, marketing and media space. 

Following strong growth of Dentsu Aegis Consulting in France, where the arm was set up three years ago and today has twenty consultants, the company has decided to expand the offering into Belgium. Dentsu Consulting focuses on helping clients with their digital transformation, innovation, and reputation management. The firm differentiates itself from the large management consulting firms through its focus on the CMO. In addition, Dentsu Aegis boasts a much broader offerings mix in the areas of creative, marketing and media.

Lejeune: “It was a natural move to also launch Dentsu Aegis Consulting in Belgium. In a constantly evolving business environment, more and more advertisers ask us much more fundamental questions than just issues related to their branding or their media investments. They are looking for ways to anticipate the strategic trends and developments they face. This is the raison d'être of Dentsu Consulting.”To lead the new consulting venture, Lejeune brought Clo Willaerts on board, a marketing professional with extensive experience in online and digital. She joined from Degroof Petercam, a Belgian private bank, where she worked for three years, latterly as Digital Marketing Manager. Prior to that, Willaerts served media company Sanoma in its online business unit, Belgacom Skynet, where she was responsible for marketing and communications, and transport company Virgin Express, where she held the role of e-Business manager.

“Over the past twenty years, Clo has successfully helped numerous companies to position themselves in the digital universe and to (re)define their value proposition in an increasingly digital world,” remarked Lejeune about the new head of Dentsu Aegis Consulting Belgium. 

Other labels Dentsu Aegis owns include Achtung!, Carat, Dentsu, Merkle, Isobar, iProspect and Social Embassy. Last month the network acquired Oxyma Group, a Dutch omnichannel specialist with 340 employees. The purchased company, including its five local subsidiaries, have been integrated into Merkle, a subsidiary of the global professional services giant.