SKIM appoints Robert Wucher as commercial leader for DACH region

International marketing and insights consultancy SKIM has welcomed Robert Wucher as a Senior Director in its Berlin office.

Responsible for commercial strategy and client relationships in the DACH region, Robert Wucher will focus on expanding SKIM’s presence across Germany, Austria, and Switzerland. He will collaborate closely with SKIM’s teams to accelerate growth, deepen client relationships, and ensure the firm’s service portfolio addresses the increasingly complex challenges facing its clients.

Headquartered in the Netherlands, SKIM has several offices in Europe, as well as in Asia, North America, and South America. DACH is a strategically important region for the business.

“At SKIM, we’re here to help our clients grow – and that starts with the right people. Robert brings the kind of experience, curiosity, and calm leadership that builds trust. He knows how to ask the right questions, and how to turn insights into action. I’m really glad to welcome him to our team, and excited to see how he’ll shape our growth in the DACH region,” said Karin Lieshout, Co-CEO of SKIM.

Wucher has over 25 years of experience in domains such as commercial impact, market intelligence and consumer insights. His background spans research, analytics, go-to-market strategy, and commercial delivery, gained at NielsenIQ and GfK. He held leadership positions at both companies, most recently serving as Vice President and Leader of NielsenIQ’s Consumer & Marketing Insights business in the DACH region.

Asked why he joined SKIM, Wucher said: “After taking time to reflect on what I wanted in the next chapter of my career, SKIM stood out as the right fit. It combines high methodological standards with an entrepreneurial spirit and a strong focus on long-term client partnerships. I was drawn to the clarity of purpose, the collaborative way of working, and the chance to help shape sustainable growth in the DACH region.”

In 2025, SKIM was named one of the world’s leading insights companies in the GRIT Business & Innovation Report, and among the leading consulting firms in both the UK and the Netherlands by Consultancy.org.