BrazilBCG launches BrightHouse and Digital Ventures in France
Global management consulting firm Boston Consulting Group (BCG) has launched two of its subsidiaries in France.
Launched in 1973, BCG’s Paris office is with 400 consultants one of the firm’s largest in its footprint of 90+ offices globally. The hub, led by company veteran Guillaume Charlin, plays an instrumental role in developing BCG in Western Europe, francophone Northern Africa, and Israel and Lebanon, which have close economic ties with France.
Having focused mainly on strategy consulting services over the past decades, Boston Consulting Group’s French arm is branching out to other services areas. BCG Platinion – BCG’s IT solution wing – and BCG Gamma – BCG’s advanced analytics arm – have been active in Paris for a while, and now two of the firm’s other subsidiaries – BCG Digital Ventures and BrightHouse – have landed in the French capital city.
BrightHouse is a creative consultancy that support clients with the development of purpose-driven branding strategies. The firm has helped companies like Procter & Gamble, McDonald’s, KPMG and American Express discover and articulate their purpose, and then helped them activate and embed their purposes within their organisations. BCG acquired BrightHouse in June 2015, and since then the consultancy has been operating as an independent business division of the US-consulting giant. 
Following the opening of a new office in Berlin last year, Paris becomes the firm’s third hub internationally (the firm is headquartered in Atlanta) and second in Europe. BrightHouse France will be managed by Mathieu Menegaux, a senior partner who has been with the firm since 2001. The HEC graduate focuses mainly on clients in the energy & utilities and industrial goods sectors.
BCG Digital Ventures is BCG’s corporate investment and incubation firm. The division invents, builds, scales and invests in startups, often in collaboration with the world’s most influential companies. Founded in 2014, when a large team of digital experts transitioned from Booz & Company (now Strategy&) to Boston Consulting Group, BCG Digital Ventures currently has offices in the US, (Los Angeles, New York, Seattle), Europe (Berlin, London, Paris) and Asia (Sydney, Shanghai and Tokyo). Since inception, the unit has (co-)founded over 60 ventures.
Among the projects BCG Digital Ventures has delivered include the development of a new blockchain-powered platform for transparency in the food chain for fish (together with the WWF in Australia) and the launch of Hey.Car, a platform for the used car segment (together with German automotive giant Volkswagen).
In France, BCG Digital Ventures will be led by Caroline Vion, who joined BCG in 2014 as part of the founding team that joined from Booz & Company. Earlier in her career, she worked for companies in the media and luxury retail sectors. Vion has relocated from Los Angeles to head the new venture in France.
Last year, BCG was named one of France’s top strategy consulting firms to work for.
