BCG relocates Paris office into former Peugeot headquarters

21 February 2020 Consultancy.eu

Global strategy and management consultancy Boston Consulting Group (BCG) is setting up shop in a new office in the heart of Paris, France. 

The business services firm has agreed to lease 80% of the premises – amounting to 20,500 square meters of office space – at l1ve, an iconic new building in the 17th arrondissement of Paris and at walking distance from the Arc de Triomphe, located between Place de l’Etoile, the Porte Maillot hub and La Défense. 

Boston Consulting Group is moving into the new office in the fourth quarter of 2022 and has signed a 12-year lease. The firm is currently based in a building at 24-26 Rue Saint-Dominique, which is located in the 7th arrondissement just across the Seine river. 

Commenting on the decision to move its French headquarters, Guillaume Charlin, Managing Director of Boston Consulting Group France, said: “l1ve is located centrally and is close to international transport hubs. We will be able to benefit from a unique, eco-responsible environment and it will allow us to continue to attract the best talents.”

BCG relocates Paris office into former Peugeot headquarters

Designed by Baumschlager Eberle Architekten, an Austrian architect firm, l1ve is currently being redeveloped based on a circular economy approach. The architects have pledged to reuse 81 tons of materials in the redevelopment process while respecting the building’s historical roots.

Previously, the building, which is owned by property development company Gecina, served as the headquarters of French car brand Peugeot. The automotive group is now headquartered at Ave de la Grande Armée in Paris.

Alongside office space, l1ve will have 2,800 square meters of gardens and terraces, a range of outdoor spaces  and a 1,500 sq.m monumental gallery which will promote knowledge exchange, innovative working and networking. According to Méka Brunel, Gecina’s Chief Executive Officer, the building “embodies tomorrow’s office building: an environmentally-friendly virtuous living space with a strong focus on wellbeing and performance, and a series of R&D advances.”

BCG’s French office was established in 1973 and is today one of the largest in the firm’s network of 90+ offices worldwide, with a team of 400 consultants including around 50 partners. The office oversees its French operation, and plays a large role in service delivery in Francophone countries in Northern Africa (Morocco, Algeria, etc) and the Middle East (Lebanon). 

The new office will house of all BCG’s brands active in France, spanning Boston Consulting Group (strategic & management consulting), BCG Digital Ventures (incubation and start-up services), BCG Gamma (advanced analytics and artificial intelligence), BCG Platinion (technology implementation), BCG Inverto (supply chain services) and BCG BrightHouse (purpose-driven consultancy). 

The real estate transaction was advised on by CMS Francis Lefebvre Avocats, Saguez & Partners, CBRE and Jones Lang LaSalle (representing Boston Consulting Group), and Lacourte Raquin Tatar and Cushman & Wakefield (representing Gecina).

Last month, KPMG's French strategy consulting practice moved to new office in Paris.