Salesforce Ventures invests in Dutch consultancy Nextview

The venture capital arm of Salesforce has invested in Nextview, a Dutch consultancy dedicated to Salesforce technology, to back the firm’s accelerated growth across Western Europe.

Nextview caught the eye of Salesforce Ventures due to its steep growth in recent years, having been named one of the Netherlands’ fastest growing companies for six consecutive years by het Financieele Dagblad. With the added financial muscle from the US-software giant, the firm has now set its sights on expansion in the region.

Huub Waterval, CEO and founder of Nextview said: “We are thrilled with the investment from Salesforce Ventures. We've worked successfully with Salesforce for over a decade and see this investment as a tribute to our joint track record.” 

Nextview was founded in 2009, initially as a consulting firm specialised in SAP technology. But over the years the firm shifted its focus to Salesforce, one of the fastest growing software providers in the world.

The American company launched in 1999, and now has a market capitalisation of more than $125 billion. Companies from across all corners of the globe use Salesforce for their customer relationship management and sales & marketing processes.

Angelique de Vries, Executive Vice President and General Manager North Europe at Salesforce, on why the company decided to invest in the company. “Nextview has grown into a real specialist that inspires others, from leading Dutch companies to multinationals. Our partnership can deliver a strong added value to many of our global customers in Northern Europe.” 

Nextview, which is a Platinum Salesforce Partner and has a team of around 80 professionals, currently serves the market from offices in Eindhoven en Amsterdam. The firm also has a Design Thinking Center in the Dutch capital city of Amsterdam. 

Leveraging the injection, the firm will first expand into Germany, with the launch of a new Design Thinking Center in Frankfurt am Main planned for next year. Then, further moves will be announced based on market opportunities and the demands of long-standing clients.

“We want to become the leading Salesforce expert in Northern Europe focused on design thinking and customer experience,” concluded Waterval. 

Last month, Salesforce launched a social distancing app together with Sopra Steria to help retailers, restaurants and other businesses deal with Covid-19 restrictions.