NMS Consulting enters Turkish market with Softforay acquisition

19 March 2021 Consultancy.eu 2 min. read
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US-headquartered management consultancy NMS Consulting has entered the Turkish market with the acquisition of Softforay Dijital Dönüşüm, adding a team of 20 professionals based in Istanbul. 

“We are very excited to welcome the entire team of Softforay,” said Trevor Saliba, the founder and managing partner of NMS Consulting. “The Istanbul office team will serve as a regional hub for the synergies in both growing new clients for the firm inside of the Turkey market and surrounding region, and also supporting the firm’s existing European and Middle-Eastern based clients.” 

Since founding in 2018, following the spinoff of a consulting practice from a private equity and advisory firm, NMS Consulting has seen strong growth, growing to a firm of over 150 consultants working from 15 offices worldwide. The new operation in Turkey is the firm’s fifth in Europe and second in the Middle East, having previously launched in London, Berlin, Frankfurt, Paris and Dubai. 

NMS Consulting enters Turkish market with Softforay acquisition

“The Softforay team addition continues our strong growth trajectory,” said Saliba, adding that the Turkish management consultancy deepens NMS Consulting’s capabilities in organisation, business processes management, finance & risk, human resources, mergers & acquisitions, and corporate board services. 

Softforay is led by managing director Aykut Cakir, who will remain at the reins of the newly formed NMS Consulting Turkey. He co-founded Softeconomics and Softforay following a career of three decades at leading global companies such as Procter & Gamble, Roche Pharmaceuticals, Deere & Company (John Deere), Linde Gas, and Gulf Cryo.

Commenting on the deal, Cakir – also an Adjunct Professor at Beykent University – said that the joining of forces will better position the firm to offer “value-added investment, management, growth, innovation, and design services to companies and public institutions in Turkey and the region.” The firm’s current client base spans clients in Turkey, Bulgaria, Kosovo, and Albania.

As part of the deal, the US consultancy has also obtained a minority stake in Softforay's parent company, Softeconomics – a service provider and reseller of ERP and accounting software programs.