Anja de Troyer joins Sionic’s Swiss wealth management practice

Sionic has expanded its senior team in Geneva with Anja de Troyer, who joins the firm’s Wealth Management & Private Banking practice. 

Appointed a Director, Anja de Troyer brings over two decades of experience working in wealth management across the Benelux, France, and Switzerland to the financial services consultancy. She worked both in consulting – at Capco (six years) and Accenture (eight years) – as well as in industry, at among others BNP Paribas Fortis and Securities Services and JP Morgan Chase.

Most recently, De Troyer was Client Solutions and Product Manager at Finantix, a fintech with a strong focus on wealth management, where she focused on client relationship management and client lifecycle management products. 

At Sionic, De Troyer will focus on managing large transformation and change programmes, business strategy and operating model reviews for clients in the wealth management space. She also will lead and work on cross-border and post-merger integrations, outsourcing and offshoring transformations, and digital solutions strategies and deliveries. 

“I believe that the wealth management industry is undergoing a tremendous transformation where the right consultant can bring real value to the private banks in helping them to turn these challenges into a real business opportunity,” said De Troyer, who is a Belgian national and tri-lingual in Dutch, French and English.

According to analysis by Deloitte, Switzerland still is the world's largest epicentre for wealth management, although a number rival financial hubs are playing catch-up.

Philip Biber, a Partner at Sionic and Head of the Geneva office said: “I am so pleased to welcome Anja to the team here in Geneva. She is a consummate professional who will help Sionic deliver digital strategy and change management in Switzerland – and beyond!”

The appointment comes shortly after Sionic opened a new office in Geneva, located at the heart of the city’s private banking district (Rue Kléberg 14). 

“Our new office in Geneva reinforces our commitment to our Swiss clients,” said Gilly Green, a Managing Partner at Sionic and Head of the firm’s Wealth Management & Private Banking practice.