Been Management Consulting inks alliance with NOW Partners

26 August 2022 2 min. read

Netherlands-based Been Management Consulting has inked an alliance with US-based NOW Partners.

The alliance sees the two companies bundle their expertise and knowhow in the area of ‘purpose’ and ‘business for good’. Both firms are B Corps, and have a track record of advising companies and their leaders on revamping their DNA for the better of society, the planet and mankind.

“We’re experiencing a fundamental shift in the business world. More and more boards are eager to turn their business into a force for good. Many have already taken the first steps in the right direction and now they’re eager to scale up and learn from the experience of the frontrunners,” said Tom Cummings, a managing partner at NOW Partners.

Been Management Consulting inks alliance with NOW Partners

That’s where the Been Management Consulting and NOW Partners tandem comes in.

Been Management Consulting is a 12-year-old consultancy focused on helping clients enhance their performance while making a positive impact in society. The 30-strong firm – a B Corp and a certified B Corp consultant – works for clients across sectors, including healthcare, retail, manufacturing, and telecom.

NOW Partners is a global partnership of 100+ strategic C-suite and boardroom advisors, leadership and innovation experts who have decades of experience in supporting companies with their transition to ‘regenerative value’. The firm has worked with the likes of Philips, DSM, Danone, IKEA, Google, Natura, Tata Communications and Unilever.

“NOW Partners has delivered groundbreaking work across the globe. Their expertise will benefit our clients in the Benelux,” said Roel Beentjes, managing partner of Been Management Consulting.

The Dutch consultancy meanwhile will add its “deep industry knowledge” and “systemic change expertise” to help clients “make the changes that will lead to better business results and a transition towards regenerative value creation,” said Cummings.

Since formalising their partnership, the two firms have kicked off discussions with potentially interested parties and designed a leadership & development program. “The program makes leaders think differently about their business and enables them to act in new ways. The program then cascades down into the organisation, mobilising all people in order to build a better business with head and heart.”