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Simon-Kucher | Research | Pricing

An overview of Simon-Kucher research in Europe:

Many consumers turn to private label products amidst rising grocery prices A survey from Simon-Kucher of 8,000 consumers across seven major markets indicates a growing preference for private label products, driven by heightened price sensitivity and evolving consumer priori
14 March 2025
How B2B companies can become stars in digital pricing Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value.
16 September 2021

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