BrazilSimon-Kucher enters 40th year in business in record shape
Simon-Kucher, a global consulting firm specialised in growth, commercial strategy and pricing, has entered its 40th year in business in record financial shape.
In the twelve months of 2024, Simon-Kucher generated total revenues of €572 million, representing a growth rate of 6% – an acceleration of its 2023 growth rate despite challenging market conditions.
In a statement, co-CEOs Gunnar Clausen and Joerg Kruetten said that the firm’s growth was underpinned by strong demand for its expertise in commercial strategy consulting, digital transformation, and transaction services. The firm’s digital products and software business (known as Engine) also saw growth.
From a regional perspective, the company’s powerhouse DACH region was a star performer, alongside the firm’s more upcoming regions of the Middle East and Latin America. Simon-Kucher’s headcount grew to over 2,100 employees, across 46 offices in around 30 countries. In 2024, new offices were opened in India and Saudi Arabia.
“Our success in 2024 was not just about expansion – it was about helping our clients navigate complex markets,” said co-CEO Clausen. “Companies need to have a superior understanding of their customers to be able to have a clear and resilient strategy and stay ahead of the competition. We help businesses thrive by optimizing growth strategies, refining go-to-market approaches, and leveraging AI and digital transformation.”
The financial results cement Simon-Kucher’s reputation as one of the consulting industry fastest growing global players. The firm has managed to more than double its turnover since 2017.
Next chapter
“As we mark 40 years of growth, our focus is on the future,” noted co-CEO Kruetten. “In a rapidly evolving market, businesses must adapt to digital and AI-driven disruptions to achieve sustainable success. Our mission is to help our clients set the right priorities and drive commercial transformation through deep industry, and subject-matter expertise, and a global perspective.”
“Even in times of economic challenges or crisis,” added Clausen, noting the current environment of geopolitical risks and trade challenges. “In such times, innovative solutions are needed. We help companies develop growth strategies and leverage new growth potential with our commercial excellence expertise.”
