dss+ expands operations consulting practice with Proaction International
Global consulting firm dss+ has acquired Proaction International, a Canada-based operational performance management and coaching company. The move adds around 130 staff to dss+’s operations practice.
Founded in 2004, Proaction International is a Montreal-based consulting firm specialized in performance improvement and operational excellence, providing advisory, delivery and coaching services. The company serves more than 150 active clients across the manufacturing, industrial, food and beverage, aerospace, automotive, construction, healthcare and retail sectors.
“This acquisition represents a natural evolution of our people-centric approach to operations transformation,” said Davide Vassallo, CEO of dss+. “Proaction International’s proven track record in delivering measurable results through human-centred performance management perfectly complements our approach to risk and performance, through the engagement of people from C-suite to shop floor and working on the ground with clients to implement solutions.”
“Together, we can deliver even greater breakthroughs in operational safety, performance and sustainability to build business resilience and endurance,” he added.
With a heritage of over 50 years in the field, dss+ is recognized as one of the global leaders in operations consulting. The firm has a groupwide headcount of around 1,700 consultants in 40+ countries, with operations its largest line of business.
“Our clients will immediately benefit from access to the global network of dss+,” said Denis Lefebvre, President and CEO of Proaction International. “This partnership enables us to bring together best practices from multiple industries to better optimise industrial and manufacturing processes and the financial performance of our clients.”
As part of the deal, dss+ will also gain UTrakk, Proaction International’s digital platform that helps teams drive performance effectiveness and people change. UTrakk helps leaders improve their managerial efficiency and the technical and interpersonal capabilities of their people. UTrakk becomes part of dss+’s Digital practice.
Deals
For dss+, the deal is the fourth since it welcomed private equity investor Inflexion in 2023. Previous acquisitions were those of Infrata (UK), ETSCAF (France), and ADS System Safety Consulting (US).

