Nextview Consulting buys Swedish Salesforce specialist POLE Consulting

Nextview Consulting, a European Salesforce consulting partner, has expanded its footprint in the Nordics with the acquisition of Sweden-based POLE Consulting.

Founded in 2021 and based in Stockholm, POLE Consulting is a boutique Salesforce firm operating in the Swedish market. Like Nextview Consulting, the firm is fully dedicated to Salesforce advisory and implementation work, serving clients across sectors.

With the team of around ten practitioners joining Nextview Consulting, the Dutch-origin group now has around 220 people across Europe. Recognized as a Salesforce Summit Partner, and backed by Salesforce Ventures (and another investor), Nextview Consulting has teams based in the Netherlands, Germany, the Nordics, Central and Eastern Europe, and the United Kingdom.

“Over the past three years, we have invested aggressively in international expansion with the aim to build the most capable independent Salesforce partner in Europe. Welcoming POLE Consulting is the natural next step,” said Huub Waterval, General Manager and Founder of Nextview Consulting.

“POLE Consulting has been a benchmark for boutique excellence in the Swedish market, and combining that senior expertise with Nextview Consulting’s scale, our Agentforce Hub and our design-led approach gives our customers a real powerhouse in the Nordics,” he continued.

Ludvig Wälimaa, Co-Founder of POLE Consulting, said: “We built POLE Consulting on a simple belief: that specialists do their best work when they’re free to keep mastering their craft, and that customers feel it in the result. Joining Nextview Consulting lets us keep doing what we do best, hands-on Salesforce craftsmanship, and add the scale within AI our customers increasingly ask for.”

“We share a 100% Salesforce DNA, a respect for senior expertise, and a belief that the best transformations are designed, not just delivered. This is the right home for our team and the right next chapter for our customers.”